privacy policy

Retail Alchemy

Privacy Notice for Retail Alchemy

Retail Alchemy is the trading name of Retail Alchemy Limited, company number 08695200 , registered in England & Wales. We take the protection of your privacy very seriously. We will only use your personal information to deliver the services you have requested from us, and to meet our legal responsibilities as data processors.

How do we collect information from you?

We obtain information about you in two ways: when you directly engage us to deliver our services to you and/or when you use our website and contact us about the services we offer.

What type of information do we collect from you?

We collect the minimum information we need from you to enable us to successfully deliver our services. The information we typically collect might include your name, telephone number, email address, job title and employer along with which pages you may have visited on our website.

How is your information used?

We will use your information to contact you about the services you have specifically requested from us, as well as during the provision of our service to you. Depending on how you engage with us, we may use your information to:

  • contact you by post, email or telephone
  • understand your needs and how they may be met
  • maintain our records in accordance with applicable legal and regulatory obligations
  • share with our bank or finance provider

Any variance or specified difference to the above will be detailed in any formal legal contract we have with you. In line with GDPR guidelines, we will keep your data for no longer than is necessary to provide our services to you and will delete all personal data after a period of 2 years after it ceases to become relevant to our service to you.

Who has access to your information?

We do not sell or rent your information to third parties; nor do we share your information with third parties for marketing purposes.
Any staff with access to your information have a duty of confidentiality under the terms of their employment.

How you can access and update your information

Keeping your information up to date and accurate is important to us. We commit to regularly review and correct where necessary, the information that we hold about you. If any of your information changes, please email or write to us, or call us using the ‘Contact information’ listed on our website. Security precautions are in place to protect the loss, misuse or alteration of your information. Whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Your data will always be processed and stored within our offices in the UK. We take the security of your data seriously and all our systems have appropriate security in place that complies with all applicable legislative and regulatory requirements.

Your choices

We may occasionally contact you by post/email/telephone with details of any changes in legal and regulatory requirements or other developments that may be relevant to your affairs and, where applicable, how we may assist you further. If you do not wish to receive such information from us, please let us know by contacting us as indicated under ‘Contact information’ below.

Your rights

You can write or email us to obtain further details of the Personal Data we hold about you and the purposes for which we use it using the contact information below.

You may also have the right to require us to:

  • Provide you with a copy of the Personal Data you have provided to us
  • Update any inaccuracies in the Personal Data we hold
  • Delete any Personal Data that we no longer have a lawful ground to use
  • Where processing is based on consent, to withdraw your consent so that we stop that particular processing
  • Object to any processing based on our legitimate interests unless our reasons for that processing outweigh any prejudice to your data protection rights

Any requests for additional information or to exercise your rights should be made in writing to the below contact details.Changes to our privacy notice
We keep this privacy notice under regular review and will place any updates on our website. Paper copies of the privacy notice may also be obtained by emailing us at

This privacy notice was last updated on 16th December 2019.

Cookie Policy

In order to improve the overall experience of visiting our website, we use a server-based log to collect anonymous information about our website visitors. This data is only used to generate statistical charts and will not be used in any other way.

Use of Cookies on our website

Cookies are small text files that are stored on your computer when you visit a website. They are mainly used as a way of improving the website functionalities or to provide more advanced statistical data.

Controlling Cookies

You web browser (the software you use to access our website) should allow you to control the cookies that it stores on your computer. Please refer to the relevant supplier’s website to find out more.

If you feel that this site is not following its stated information policy, you may contact us by phone, email or post.

Changes to this policy

We will post any changes to this policy on our website. Those changes will then apply to any future use by you of our website.

Contact information

Rhys Jones
Managing Director
Retail Alchemy
Top Floor
Woollerton House
7 High Street
HP22 6DU

T: 01296 531 800


We seek to resolve directly all complaints about how we handle your personal information but you also have the right to lodge a complaint with the Information Commissioner’s Office at
Information Commissioner’s Office
Wycliffe House
Water Lane

Telephone – 0303 123 1113 (local rate) or 01625 545 745