Retail Alchemy Field Sales

The role of Shopper Marketing is often misunderstood by many marketers, with many comparing it’s performance to that of more mainstream Above the Line and Digital campaigns. Our analysis of the impact of Shopper on a variety of brands has revealed that whilst such activity can’t match the sheer scale of uplift generated by larger campaigns, Shopper Marketing does nonetheless play a vital role in the promotion of smaller and more emerging brands.