Making Field Sales Effective

2021-04-07T10:23:18+01:0013th March, 2020|Field Sales|

Effective Field Marketing is a vital tool in the marketers toolkit, but all too often such activity is viewed as being more of a cost of doing business as opposed to an opportunity to achieve profitable growth. Our extensive work with clients on evaluating the impact of such activity has revealed a simple truth in terms of where it should be targeted to achieve maximum ROI.