Given the increased levels of interest we’re seeing from brands looking to understand the different ways of measuring ROI, I thought it would be useful to expand on two of the approaches in a little more detail.
As marketing budgets are under even more scrutiny and there are still some big question marks around how consumers will shop in a post covid world, being able to accurately measure the ROI of your in-store marketing activity is more important than ever.
Should you be worried about a low initial ROI? [...]
As lockdown restrictions start to ease this week, many marketers will be eagerly watching how consumers adapt their shopping habits and whether we see a gradual return to pre-covid habits, which will determine where best to invest their marketing budgets.
